How Do you Write a Lead?
- Capturing Audiences
For starters, the first thing you need to know is who you are writing to. For example, if you know a person that is into art it is most likely that they would rather read about paintings, then reading something that has to do with mechanics. Same goes for the person that enjoys mechanics. This person would rather read about mechanics then a work of art. Capturing your audiences is based around things that they have a bigger interest in. You have to make sure that they know what they are reading about from the start. Try not to let the message drag on, because then the reader looses interest.
- News Value
Some news values that interest people the most are proximity, impact, magnitude, and emotional impact. For instance, proximity talks about the interest of knowing what happens far from you, or it talks about something that happened in or near your city. For example, would you rather read about something that happens in Madagascar or something that happened a couple blocks from your home? Once you are done with writing about the proximity you want to write about the impact. The impact talks about things that may concern you more in your everyday life. After that, you want to let your readers know about how big the issue really is, by this I am talking about magnitude. Last on my list but not least, the writer has to talk about the emotional impact. Readers do not want to read something that will loose their interest, but would rather read something that will have them feeling a certain way. The emotional impact that it has on a reader can make them relate better.
- Types of Leads
There are all types of different leads a few that I feel are more essential are having the most important facts, having sentences that are simple and complete, easy and fast access to the story, and having your leads set up a story that makes sense. For starters you need to have the most important facts. Talk about who is involved with what and what they did, instead of starting with who they were wearing. Try not to drag the story more then what it needs to go. Use simple and complete sentences. If the story you are talking about is not something that is world wide or is less known, make sure you have keywords for your readers to access the story quickly. Finally you want your leads to create a story. You do not just want pieces of unnecessary information put together. Next time you are writing about a lead do not forget to keep this how to in mind.
Wernli , Fabien. A How to Guide on Modern Monitoring and Alerting. 2014. devops. Web. 16 Feb. 2015.
< http://devops.com/features/guide-modern-monitoring-alerting/ >.
Jan, and Katherine C. McAdams. Reaching Audiences: A Guide to Media Writing. Courier, Inc./Westford. 2013.